Overview Marketing Strategy Lead - Auto Aston Martin at JPMorganChase. This role leads the marketing arm of the private-label finance partnership with a leading high-end automotive company, focusing on increasing awareness and sales for the OEM’s existing inventory, new product launches, and pre-owned vehicles. Responsibilities Develop, maintain, and track Awareness, Loyalty, and Conquest campaigns for Auto partnerships. Leverage a mix of paid channels (search, social, direct mail, events) and owned channels (Chase digital platforms, email, in-branch activations). Collaborate with the OEM GM team, brand counterpart, and external stakeholders on strategy; work with campaign management to execute campaigns that drive scalable volume at an efficient cost. Communicate the marketing vision across the broader marketing team and create a plan defining customer messaging, touchpoints, channels, and targeting strategy. Manage business cases and change requests using in-house tools (Optima, AdTrax); present and report on progress. Coordinate with teams on creative assets, targeting strategy, and test results to inform recommendations; launch new tactics in media, social, and search; collaborate on Servicing and Lease-End communications. Create and maintain a marketing budget; track and pay invoices for marketing vendors and agencies. Collaborate with JPMorgan Chase firm leads to support partner engagement with Private Banking, Wealth Management, and card partners. Qualifications Bachelor's Degree. 7+ years of experience in marketing, including direct-to-consumer and digital (including mobile). Marketing functional, technical, and operational knowledge. Experience creating and driving operational processes with attention to detail and flawless execution. Exceptional communication and executive presence. Ability to work independently and lead cross-functional teams. Strong project management, multi-tasking, and leadership skills. About Us Chase is a leading financial services firm, helping households and small businesses achieve their financial goals through a broad range of financial products. We are an equal opportunity employer and value diversity and inclusion. We provide a competitive total rewards package, including base salary and potential incentives, comprehensive benefits, retirement savings, and additional programs to support employees. Employment Details Employment type: Full-time Seniority level: Not Applicable Job function: Marketing and Sales #J-18808-Ljbffr JPMorganChase
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