Job Description
Job Details Job Location Park Ridge - Park Ridge, NJ
Secondary Job Location(s) NYC - New York , NY
Position Type Full Time
Education Level 4 Year Degree
Salary Range $143000.00 - $180000.00 Salary/year
Travel Percentage Up to 25%
Job Shift Day
Job Category Marketing
Description Do you love snacks? Are you looking to join an ever evolving and rapidly growing team? PIM Brands might just be exactly what you're looking for!
At PIM, We Make The Brands You Love®.Our portfolio of products, from Welch's® Fruit Snacks to Sun-Maid® Chocolate Raisins and Sour Jacks® Sour Candies are enjoyed by millions of consumers every day. And when it comes to careers, we seek talented, results-oriented individuals who want to play a part in building amazing brands and products while working in a collaborative, dynamic, and fast-paced office environment. At PIM, you can make an immediate and lasting contribution to help grow iconic snack and confectionery brands, no matter your area of expertise.
We are looking for a seasoned
Senior Manager of Integrated Marketing Communications & Social Media (IMC) interested in starting a career with a top-ranked and growing snack company, and to be part of our Marketing team. This position will report to our Director of Integrated Marketing Communications (IMC).
Our new Senior Manager of Integrated Marketing Communications & Social Media (IMC) will help oversee and drive strategic marketing and communications initiatives across our portfolio of best-selling brands including Welch's® Fruit Snacks, Sour Jacks Sour Candies, and more. This role is critical in ensuring consistent, creative, and effective communication across all marketing channels. Reporting into the Director of IMC, you will play a key role in coordinating the development and execution of integrated marketing strategies, help manage PIM's in house social team in addition to external agency relationships, and ensure cohesive messaging that elevates brand recognition, drives consumer engagement, and supports growth objectives.You will work cross-functionally with internal teams (brand, creative, digital, and sales) and external partners to ensure our Welch's® Snacks and Confectionery portfolios continue to innovate and lead in their respective categories. This is a highly visible role requiring a passion for brand storytelling, creativity, social and digital media, data-driven insights, and strong collaborative skills.
Key Responsibilities: - Strategic Marketing Communications:
- Contribute to the development and implementation of comprehensive, integrated marketing communications plans to support the growth of priority brands such as Welch's® Fruit Snacks and Sour Jacks Sour Candies.
- Drive brand storytelling through close internal partnerships with brand leads, across traditional, digital, social, and emerging media platforms, ensuring a unified voice and message.
- Deliver on KPIs and performance metrics to assess campaign effectiveness, optimizing efforts for maximum impact.
- In House Social, Agency Partner, and Vendor Management:
- Cultivate relationships with external marketing, creative, and media agencies, ensuring alignment with brand goals, timelines, and budget.
- Guide agencies in developing breakthrough creative concepts and campaigns that resonate with target audiences.
- Act as a leader within PIM's in-house social media team.
- Ensure seamless collaboration between internal teams and agency partners to achieve marketing objectives.
- Cross-Functional Collaboration:
- Partner with product development, sales, and finance teams to align marketing strategies with business goals.
- Collaborate closely with brand, digital, and creative marketing teams in addition to sales to ensure campaigns are consistent across all touchpoints.
- Foster communication with stakeholders to drive alignment on marketing priorities, strategies, and campaigns.
- Brand and Consumer Insights:
- Analyze consumer data, market trends, and competitive insights and utilize social listening tools to inform marketing strategies and campaigns.
- Ensure that all marketing efforts are grounded in a deep understanding of the target consumer and their needs and are aligned with the strategic vision.
- Budget and Resource Management:
- Partner with the Sr Director to ensure all campaigns are executed within budget and on time.
- Help to create the social media ecosystem, ensuring the right tools, budget, and resources are allocated to drive growth across brands and platforms.
- Performance Monitoring and Reporting:
- Deliver on end-to-end social media reporting, in addition to tracking and analyzing marketing campaign performance, partnering with the Sr Director on regular reports to leadership on key metrics, ROI, and strategic recommendations.
- Make recommendations to optimize marketing activities based on performance data and insights to continuously improve campaign results.
Qualifications - Bachelor's degree in Marketing, Communications, or a related field (MBA preferred).
- 5-7 years of experience in integrated marketing communications, with a strong focus on CPG brands. Past agency experience strongly preferred.
- Proven track record in managing agency relationships and overseeing large-scale marketing campaigns.
- Expertise in social media, digital marketing, and traditional advertising.
- Deep understanding of influencer and content-related partnerships, spanning from contract negotiations through content creation and partnership performance analysis.
- Strong leadership, project management, and strategic thinking skills.
- Ability to work in a fast-paced, collaborative environment and manage multiple priorities.
- Excellent communication and presentation skills.
- Data-driven mindset with experience using consumer insights and analytics to shape marketing strategies.
Worksite - The role requires working on-site: Monday thru Thursday. Work from home/remotely on a rotating Friday schedule.
- Summer Fridays between Memorial Day weekend and Labor Day weekend
We are proud to offer - The pay range for this position is $143K to $180K. PIM Brands takes into consideration a wide range of factors that areutilizedin making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.
- Total compensation package including bonus, 401(k) plan match and other incentives (*based on eligibility and position)
- Comprehensive benefits package - EFFECTIVE DAY 1, Including medical, dental, vision, disability, insurance plans and much more
- Diverse range of benefit choices tailored to support you in making optimal decisions for yourself, your loved ones, and your preferred way of life
- Personal time off, vacation time, floating days and observed holidays
- Business casual dress
- Entrepreneurial and innovative culture offering the opportunity for internal career advancement
Awards & Accolades - #10 Candy Company in North America
- #26 Global Candy Company
- Makers of Welch's - #1 Fruit Snack in U.S.
- 2024 Advocate of the Year Award
- Recognized byNJBIA - State-of-the-Art Manufacturing Facility and in Research/Development 2024
- Recognized byNew Jersey Business Magazine2024
- Top 100 Privately Owned Company in the Metro NYC Market
- 2025 NJ Best Places to Work
- Top 50 Employer in New Jersey
PIM Brands is an Equal Opportunity Employer
PIM Brands is an e-Verify Employer
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Job Tags
Full time, Contract work, Summer work, Casual work, Work at office, Immediate start, Remote work, Shift work, Weekend work,