Job Description

OverviewMarketing Principal Associate (Hybrid) at Capital One. Capital One, named in Fortune Magazine’s “100 Best Companies to Work For,” seeks a strategic, data‑driven content strategist to join the Content Marketing team on U.S. Card Performance Marketing. The Principal Associate will help shape both short‑term content strategy and long‑term strategic vision, focusing on attracting Card prospects through engaging inbound content, with emphasis on the financial content hub and content‑led SEO program. The role will extend strategy beyond SEO to distribution across additional channels, expand content formats, and deepen customer engagement throughout their journey.The ideal candidate will turn audience and competitive insights into actionable digital marketing strategies, leverage data to guide decisions, and collaborate with internal and external partners. Success requires comfort in white space, building cross‑functional relationships, and interpreting multiple data types to inform recommendations. An audience‑first mindset is essential, ensuring content strategies are rooted in customer needs and aligned with business goals.ResponsibilitiesPartner with internal and external teams to select and publish the most relevant audience‑focused content each quarter that drives business outcomesChampion the voice of the customer by ensuring all content addresses specific customer needs and aligns with business objectivesLead the development and execution of a strategic inbound marketing agenda to attract prospects through inbound marketing channels (SEO, Social, Email)Design and execute content testing strategies to optimize creative, distribution and engagement approaches for maximum business impactLeverage insights to shape outbound strategy content recommendationsBuild and maintain strong partner relationships with internal and external teams to develop high‑quality contentServe as the primary liaison for cross‑functional collaboration with business analysts, marketing and channel teams, brand creative, risk and legal to ensure alignment and seamless executionThe ideal candidateHas a passion for developing and executing content strategies that attract and convert prospects into engaged customersBrings strong familiarity with SEO best practices and full‑funnel digital marketing tactics to drive measurable business resultsIs customer‑focused, using audience and market research to understand needs and inform content decisionsAdapts thinking across the full customer journey—from awareness to consideration and conversionLeverages data to tell compelling stories, uncover insights, and identify new opportunities to lead, innovate and deliver resultsTranslates strategies into actionable testing plans that accelerate momentum and drive continuous optimizationCommunicates clearly and persuasively, tailoring messages for different audience levels and stakeholder groupsExcels as a collaborative team player, fostering strong partnerships across internal teams and with external partnersBrings experience managing agency relationships, including briefing, reviewing and providing actionable feedbackManages project details, deadlines and shifting priorities with accuracy and accountabilityQualificationsBasic Qualifications: Bachelor’s Degree or Military ExperienceAt least 3 years of hands‑on experience executing multi‑channel digital marketing campaigns, including content marketing and SEO, on either client side or at agency levelAt least 3 years of experience leading digital marketing strategies and programs from concepts to executionAt least 3 years working with creative partners or agencies, either internally or externallyAt least 3 years of experience working with cross‑functional teams in a matrixed environmentPreferred QualificationsMaster’s degree in Marketing, Business or CommunicationsAt least 3 years of marketing experience in financial services or another highly regulated industryAt least 3 years of experience with marketing analytics and optimizationAt least 3 years leveraging audience insights, market research, and data analytics to develop detailed user profiles and segmentation strategies that inform content, messaging and channel optimizationTrack record of effectively working autonomously and navigating ambiguityAt this time, Capital One will not sponsor a new applicant for employment authorization for this position.The minimum and maximum full‑time annual salaries for this role are listed below, by location. Salaries for part‑time roles will be prorated based upon the agreed upon number of hours to be regularly worked.McLean, VA: $117,300 - $133,900 for Principal Associate, Marketing; Richmond, VA: $106,700 - $121,700 for Principal Associate, Marketing. Candidates hired to work in other locations will be subject to the pay range associated with that location. The actual annualized salary amount offered will be reflected in the offer letter.This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non‑discretionary depending on the plan.Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well‑being. Eligibility varies based on full or part‑time status, exempt or non‑exempt status, and management level. For accommodations in the recruitment process, contact Capital One Recruiting at 1‑800‑304‑9102 or via email at RecruitingAccommodation@capitalone.com. All information provided will be kept confidential and used only to provide needed reasonable accommodations.Capital One does not sponsor for Canada, the United Kingdom, or the Philippines positions; refer to the applicable Capital One entity for location specifics. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non‑discrimination in compliance with applicable laws. Capital One promotes a drug‑free workplace. If you require information on employment opportunities or to apply for a position and need an accommodation, please contact Capital One Recruiting at 1‑800‑304‑9102 or via email at RecruitingAccommodation@capitalone.com. All information provided will be kept confidential and used only to provide needed reasonable accommodations.Careers and other inquiries: Careers@capitalone.com. For technical support or questions about Capital One's recruiting process, please email Careers@capitalone.com. Capital One does not provide, endorse nor guarantee third‑party products or services mentioned on external sites.Capital One Financial is made up of several entities. Positions posted in Canada, the United Kingdom, or the Philippines correspond to Capital One Canada, Capital One Europe, and Capital One Philippines Service Corp. respectively. #J-18808-Ljbffr Capital One National Association

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