Job Description

Digital Marketing Specialist

Exponent is looking for a Digital Marketing Specialist in Oakland, CA or Menlo Park, CA to orchestrate lead-generation campaign strategies in multiple marketing channels.

You will be responsible for:

• Learning Exponent's complex scientific and engineering consulting business
• Understanding our client audiences and personas
• Leveraging different types of creative content for campaigns and experimenting with different types of campaigns that will increase client conversion rates
• Using marketing tech stack and optimizing tools, including HubSpot, SEMrush, Deltek VantagePoint
• Managing events in HubSpot, including creating assets such as landing pages, emails, workflows
• Managing lead nurture campaigns
• Applying innovative lead generation tactics
• Writing compelling content for web, email, and social campaigns
• Creating internal and external corporate campaigns for topics related to Life at Exponent, recruiting, and brand messaging as well as business initiatives
• Applying account-based marketing tactics and automation workflows for specific targets and industries
• Owning campaigns in LinkedIn and other digital channels
• Optimizing our LinkedIn company page and using LinkedIn features to increase brand eminence
• Keeping Exponent current when it comes digital marketing trends and emerging technologies to drive innovation
• Synthesizing and analyzing data from HubSpot, CRM, Google Analytics, SEMrush, LinkedIn, and other applications
• Creating reports that evaluate the impact of marketing activities at both the strategy and campaign levels
• Paid LinkedIn campaigns and Google Ads
• Partner with IT department to integrate marketing technology tools and company's CRM
• Optimizing Exponent's brand in LLMs and increasing search in LLMs
• Coordinating with marketing tech account representatives and administering systems
• Improving website search functionality using tools such as MeiliSearch or other semantic-based search to enhance user experience and content discoverability for clients on exponent.com
• Implementing and optimizing SEO strategies to improve Exponent's visibility and ranking on Google
• Implementing and optimizing search strategies for website and social channels and staying abreast of trends and changes in marketing landscape

You will have the following skills and qualifications:

• Bachelor's degree in marketing, business, communication, journalism, English or related field
• Ability to write compelling content and use LLMs to optimize this content
• Strong data analysis and data presentation skills
• 6-8 years of marketing experience
• Experience developing and implementing strategic marketing communications plans and B2B programs
• Proficiency and experience with building Power BI dashboards
• Ability to plan, carry out and provide support for projects with minimal supervision
• Proficiency in MS Office and PowerPoint
• Excellent reporting and Excel skills
• Ability to use HubSpot or other marketing software to build landing pages, forms, email campaigns, nurture campaigns, workflows, and how to schedule social media; understanding of HubSpot properties for reporting purposes
• Ability to create UTM codes for reporting purposes
• Experience with paid campaigns in LinkedIn and Google
• Expert in G4, Google Tag Manager, and Looker Studio
• Proficiency in Drupal or WordPress
• Proficiency in SEMRush
• Experience using multiple LLMs to increase productivity and optimize strategy
• Understanding of how LLMs work and ingest content
• Experience with semantic based search
• Knowledge of html is a plus

To learn more about life at Exponent and our impact, please visit the following links:

We value and encourage diversity, equity and inclusion across all facets of our firm. Having a team built of people with different backgrounds, skills and perspectives allows us to provide better value to our clients and enjoy an enriched work environment.

Our firm is committed to offering a variety of programs and resources to support health and well-being. We believe that providing competitive benefits, as well as compensation and recognition programs, empowers our staff to do work that makes a difference.

At Exponent, we have found that in-person interactions deepen employee engagement and are crucial for development, for realizing the full potential of our talented and diverse teams, and for building a more inclusive workplace where all have a sense of belonging. In our offices, you can expect a supportive culture and a collaborative, dynamic, multi-disciplinary work environment.

The pay rate for this position is dependent on experience and capabilities which will be assessed during the interview process.

Salary Range: USD $80,000.00 - USD $125,000.00 /Yr.

Access benefits information on our Life @ Exponent page:

Exponent is a proud equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status, disability, sexual orientation, gender identity, or any other protected status.

If you need assistance or accommodation due to a disability, you may email us at HR-Accommodations@exponent.com.

Job Locations: US-CA-Oakland US-CA-Menlo Park

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