Job Description

Responsible for SEO optimizations and project management for assigned clients. Work across Technical SEO and content optimization efforts to help improve digital presence. Reports to SEO Supervisor/Associate Director.

RESPONSIBILITIES:

• Responsible for SEO recommendations for client websites and contributing to the relationship between our agency and the client
• Work alongside creative agencies to ensure SEO recommendations fit within timelines and are included in client website updates
• Support senior team members in project management efforts
• Develop an understanding of client disease states and prescription drugs, helping them leverage SEO to reach HCPs, patients and caregivers
• Work alongside client department leads to create thought leadership pieces related to changes in the market
• Analyze search landscape and identify good opportunities for client exposure
• Help clients bridge the gap between SEO, social media and PR
• Leverage your expertise in technical SEO to ensure client websites are created and maintained properly
• Review data trends and create impactful insights and recommendations that can help improve performance
• Ability to perform keyword research, write optimized HTML tags, provide recommendations on internal linking, content promotion, content creation and implementation of schema mark up
• Analyze performance data and implement optimizations to increase digital presence and brand awareness
• Partner with analytics and media teams to develop KPIs and measurement plans
• Utilize tools such as Screaming Frog,MOZ, BrightEdge,GoogleWebmaster tools and other to perform analysis of client websites
• Be familiar with social listening and how it can help drive content strategy
• A basic understanding of paid media and how SEO can help support overall marketing efforts

• 1+ years of SEO experience
• PC proficiency and solid working knowledge of MS Office particularly Excel, basic knowledge of pivot tables and V-Lookups
• Knowledge of Web Analytics software, such as Omniture, WebTrends, Google Analytics and SEO Tools such as MOZ, Majestic SEO, BrightEdge, Spyfu and others
• Proven ability to develop and maintain strong relationships with colleagues, clients and supplier partners
• Bachelors Degree or equivalent, preferably in marketing, business or any quantitative or analytical related fields
• Healthcare/Pharmaceutical background a plus

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